Pay per click or ‘PPC’ is a well-known method of establishing your online business and building streams of targeted traffic to your website. This is done through a variety of ways, but most commonly, people will purchase clicks from advertising companies such as Google AdWords, in order to try to improve the chances of potential customers visiting their website. However, as many of the professional and experienced website owners learn of the inadequacies or sometimes lack of functionality of the Google system, there is a growing trend for website owners to search for alternative companies for their PPC solution.
What is Pay Per Click?
Pay per click is an advertising system, which works by allowing website owners to target specific web users through specific search terms, otherwise known as keywords. Services such as Google AdWords, display advertisements that relate to the keywords chosen by advertisers, in order to help their business grow. For each click that your site receives as a result of the advertising solution provided, you are charged a set fee. Hence, you are paying for each click generated through the advertising campaign. Our company in Gloucester and Cheltenham is based around providing advertisers with the PPC solutions they need to optimise their advertising campaign.
Google AdWords or Alternative PPC Company?
Many newcomers to the world of PPC and online advertising may very well find Google’s services ample for their needs, however, the more advanced/experienced advertisers inevitably see the vital flaws in their PPC system and why they should aim to stay away from it if possible. It is for this reason that our objective as a company in Gloucester and Cheltenham is to provide the best PPC solution for advertisers, especially those who truly want to maximise the potential that their website holds to produce a profit.
Unlike many other advertising companies, we do not seek ways to trick the consumer into paying excessive amounts for small results, instead we base our advertising system on ensuring that you get the most out of each and every penny you spend. We also offer a wide range of analytics and other tools/information for you to work with, which can help you identify which of your keywords are performing best, where the majority of your traffic is coming from (e.g Gloucestershire, Cheltenham etc.) These tools are vital to ensuring that you focus your advertising efforts wisely, and do not spend more than you realistically need to.
Location Based Advertising
Even though we do provide PPC services for advertisers nationwide, we are contacted by many website owners from Gloucestershire and Cheltenham, who wish to target customers specifically in their area. This is understandable, as trying to increase exposure to a particular region or location is far easier to manage and fund, than attempting to appeal to an audience based overseas.
If you own a company in Gloucester and Cheltenham, and wish to advertise your products/services exclusively to those who are local, then we can manage this for you. We can work with you to develop a flawless set of keywords and phrases, which will maximise your website’s chances of being seen by your targeted demographic.
For more information and our prices please contact us here