Navigating the Internet Marketing Jungle Where Penguins and Pandas Rule

In order to be a successful internet marketer, you must know about navigating the internet marketing jungle where Penguins and Pandas rule. The best way to approach this issue is by first understanding what algorithm change is and means to your business. In its simplest definition, algorithm change refers to an alteration of the criteria through which Google, the major search engine, ranks sites and web pages. The formula is complicated and with time, this complexity is bound to increase because Google has a mission to provide its users with the best possible results depending on their search.

In the earlier days of search marketing, experts were able to manipulate the search engines so as to rank their sites at the top while in real sense these sites were of low value to the visitors. This is what prompted Google engineers to focus more on search engine results in a bid to make them as relevant as possible to the users. Only credible web pages would appear at the top of search engine results while the rest would be pushed down to the subsequent pages where fewer and fewer people visit. Therefore, navigating the internet marketing jungle where Penguins and Pandas rule should involve a thorough understanding of Penguin and Panda updates.


Panda Algorithm

The Panda algorithm change was launched for the first time on February 23, 2011. Its main aim was to display high quality sites at the top of search results pages while demoting the lower quality sites.  The worst affected sites were those which aggregated information from lots of other sources particularly through fraudulent means so as to create a large number of pages to enable them rank well in Google. Since this algorithm change was created by Navneet Panda, it was referred to as Panda Algorithmic change.

What makes this algorithm change a little bit complicated is the fact that it can either be site-wide or only affect a number of pages. Among the issues penalised by Panda algorithm include:

Thin Content – This refers to a page or pages of content that do not add value to readers. In most cases, short articles less than 400 words are presumed to be thin content and are often penalised.

Duplicate Content – Content copied from other sites attracts Panda penalty. This can also be the case where you duplicate your own content through multiple product pages that are essentially the same. To fix this, you need a canonical tag.

Low-Quality Content – The quality of your content is much more important than the frequency with which you add such content to your site. It is very important that you concentrate on the usefulness of the content so that it can bring real value to the end users.

Penguin Algorithm

This was rolled out on the 24th April 2012. Its goal is to focus on activities off the site mainly backlinking. Penguin algorithm penalises unnatural backlinks which are mostly created to influence search engine ranking. A link being a vote to your site, links from authoritative sites therefore have more votes than links from low quality sites. Link spamming, pointing of many links to your site, is often used by black hut SEO experts to influence ranking. Anchor texts are also important considerations in Penguin algorithm.

Recovering from Panda and Penguin Hits

Every site is vulnerable to Panda and Penguin penalties. Therefore, internet marketers and SEO experts must focus on both the prevention and recovery measures. Panda updates are done mostly on a monthly basis and during such updates, Google relooks at the site it has indexed to see whether it meets the quality criteria. To be on the safe side, you have to adhere to Google quality standards even after your site has been penalised. Our professionals will help you recover your site so that you can be back on the prime positions once more.

To recover from a Penguin update which happens periodically, you must conduct a link audit to identify any unnatural links that point to your site and if possible remove them. Using the disavow tool, you can tell Google not to consider those links any more.

We have invested in the top professionals, techniques and tools to help you get an upper hand in recovering from Panda and Penguin hits. Our team will also monitor your site and conduct periodical checks to ensure you are safely navigating the internet marketing jungle where Penguins and Pandas rule.

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